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Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research
Economic Analysis
View Archive Info| Field | Value | |
| Title |
Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research
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| Creator |
Hanić, Hasan
Čivić, Beriz |
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| Description |
Generation of quality marketing decisions necessarily anticipates existence of a developed system of marketing research. The paper assesses limits of a classic concept of marketing research and stresses specificities of online concepts. The accent is put to a role of information and communications technology and a process and organization of online concepts of marketing research. The paper also analyzes the comparison of these concepts of marketing research and underlines their complementarities and a possibility to eliminate individual limitations of each of the concepts in order to establish an effective process of marketing research with a function to support the process of generation of marketing decisions.
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| Publisher |
Institute of Economic Sciences, Belgrade, Serbia
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| Date |
2017-09-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
https://www.library.ien.bg.ac.rs/index.php/ea/article/view/120
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| Source |
Economic Analysis; Vol 42 No 1-2 (2009): Economic Analysis; 43-52
2560-3949 1821-2573 |
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| Language |
eng
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| Relation |
https://www.library.ien.bg.ac.rs/index.php/ea/article/view/120/117
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| Rights |
Copyright (c) 2017 Economic Analysis
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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