Record Details

Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary

Journal of Contemporary Issues in Economics and Business

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Field Value
 
Title Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary
 
Creator Balogh, Zita; PhD Student at University of Sopron, István Széchenyi Management and Organisation Studies Doctoral School
Mészáros, Katalin; University of Sopron, Alexandre Lamfalussy Faculty of Economics, Institution of Business Studies
 
Subject —
perceived risk, perceived risk types, online shopping, consumers´ purchasing behaviour, exploratory factor analysis
 
Description The aim of this paper is to identify and categorize the perceived risks thatHungarian consumers connect with online purchasing. The research is basedon empirical data collected via a questionnaire and analysed with statisticalsoftware. The applied exploratory factor analysis identified five risk categoriesconnected to online purchasing: perceived after-sale risk, perceived datasecurity risk, perceived delivery risk, and perceived product risk. The fifth riskfactor seems the most characteristic to Hungarian customers, who are waryof the possibility of online vendors selling fake products on the Internet. Theresults offer valuable information to companies engaged in online vendingconcerning the risk factors Hungarian consumers associate with onlineshopping. One limitation of this study is that it does not evaluate risk-reducingstrategies.
 
Publisher Faculty of Economics and Business
 
Contributor —
 
Date 2020-09-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ng-epf.si/index.php/ngoe/article/view/239
 
Source Naše gospodarstvo/Our economy; Vol 66, No 3 (2020); 14-21
2385-8052
0547-3101
 
Language eng
 
Relation http://ng-epf.si/index.php/ngoe/article/view/239/210
 
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