Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico
Journal of Contemporary Issues in Economics and Business
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Title |
Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico
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Creator |
Riquelme, Humberto; Regional Leader of Payments and Vendor Processes at Parque Arauco, Cerro Colorado 5240, Torre del Parque 1, Piso 15, Las Condes, Santiago de Chile
Bobek, Vito; University of Applied Sciences FH Joanneum, Graz Horvat, Tatjana; University of Primorska, Faculty of Management, Koper |
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Subject |
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shopping center sector, resources and capabilities, entry strategies, emerging markets, Chile, Mexico |
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Description |
The shopping center sector has been growing steadily over the last years inLatin America. Many countries such as Chile, Mexico, and Brazil lead the industryin the region, with so many projects still under development and differentcompanies with international expansion perspectives in their portfolio. The purposeof this paper is to identify which are the most recommendable entry modestrategies for Latin American countries and which are the essential resourcesand capabilities that a shopping center company needs to develop to increasethe likelihood of success in the sector. Thus, different factors, such as political,economic, and social factors, which impact the industry operation, are analyzedto create a high-level overview of this industry's most important subjects. Forthis purpose, primary and secondary data are used, based on a literature reviewand an empirical qualitative study, giving information of the Chilean CommercialReal Estate company, and interviewing its top managers. Thereby, the resultslead to an entry strategy proposal into the Mexican market, identifying the mostimportant shopping centers in the country, the main actors, and the best opportunitiesto enter.
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Publisher |
Faculty of Economics and Business
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Contributor |
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Date |
2021-03-15
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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Format |
application/pdf
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Identifier |
http://ng-epf.si/index.php/ngoe/article/view/256
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Source |
Naše gospodarstvo/Our economy; Vol 67, No 1 (2021); 46-60
2385-8052 0547-3101 |
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Language |
eng
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Relation |
http://ng-epf.si/index.php/ngoe/article/view/256/235
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Rights |
Copyright (c) 2021 Naše gospodarstvo/Our economy
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