Since 2014
Regional Development of Rural Tourism: The Case of the Gorska Hrvatska Region
Journal of Contemporary Issues in Economics and Business
View Archive Info| Field | Value | |
| Title |
Regional Development of Rural Tourism: The Case of the Gorska Hrvatska Region
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| Creator |
Baković, Nina; Sveučilište u Zagrebu, Agronomski fakultet Zagreb
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| Subject |
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rural tourism, Gorska Hrvatska, clusters, protected areas, competitiveness, Lika Destination Cluster |
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| Description |
An approach to sustainable tourism through clusters is considered anappropriate strategy in less-developed rural areas of tourist-oriented countries,such as Croatia. This paper clarifies the key challenges of the development oftourism clusters in the region of Gorska Hrvatska and provides new data for anapproach to sustainable rural tourism development. Using available secondarydata from governmental bodies, non-governmental organizations, protectedareas of Gorska Hrvatska, and primary data of the Lika Destination Cluster,the paper explores the key challenges of developing a cluster of tourism andselective forms of tourism. Most tourism clusters in Croatia have remainedin the first phase of development for years, even though this approach hasfailed to to achieve significant results. The key benefits of networking andbranding in rural areas are identified and defined, but these potentials arestill largely underutilized. The objective of this study is to provide practicalrecommendations to the Croatian tourism industry on how to learn from thesuggested best practices and how to implement them effectively. For thatpurpose, the case of sustainable tourism located in the Gorska Hrvatska region,called the Lika Destination Cluster is analyzed.
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| Publisher |
Faculty of Economics and Business
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| Contributor |
—
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| Date |
2020-06-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://ng-epf.si/index.php/ngoe/article/view/233
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| Source |
Naše gospodarstvo/Our economy; Vol 66, No 2 (2020); 28-41
2385-8052 0547-3101 |
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| Language |
eng
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| Relation |
http://ng-epf.si/index.php/ngoe/article/view/233/205
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| Rights |
Copyright (c) 2020 Naše gospodarstvo/Our economy
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