Since 2014
INFLUENCE OF SOCIAL MEDIA MARKETING: CUSTOMER ENGAGEMENT AND DIGITAL ADVERTISING ON BRAND TRUST (GO-JEK USERS AS RESEARCH OBJECTS)
Journal of Enterprise and Development
View Archive Info| Field | Value | |
| Title |
INFLUENCE OF SOCIAL MEDIA MARKETING: CUSTOMER ENGAGEMENT AND DIGITAL ADVERTISING ON BRAND TRUST (GO-JEK USERS AS RESEARCH OBJECTS)
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| Creator |
Prayitno, Agung
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| Description |
This study aims to determine the effect of social media marketing, customer engagement, digital advertising on brand trust. The sample of this research is people who use Go-Jek and have used Go-Jek with 55 respondents. The validity test uses the loading factor value, and the reliability test uses the value Cronbach alpha and composite reliability based on the PLS application. In addition, all of the three hypotheses proposed are supported. The weakness of this research is that the number of respondents is still relatively small.
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| Publisher |
Faculty of Islamic Economics and Business of Universitas Islam Negeri (UIN) Mataram
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| Date |
2021-06-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://journal.uinmataram.ac.id/index.php/jed/article/view/2865
10.20414/jed.v3i01.2865 |
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| Source |
Journal of Enterprise and Development (JED); Vol 3 No 1 (2021): June; 51-57
2685-8258 2715-3118 |
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| Language |
eng
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| Relation |
https://journal.uinmataram.ac.id/index.php/jed/article/view/2865/1565
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| Rights |
Copyright (c) 2021 Journal of Enterprise and Development
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