Record Details

An Overview on the Public Relations Strategic Management in Public Sector Organizations

Advanced Journal of Social Science

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Field Value
 
Title An Overview on the Public Relations Strategic Management in Public Sector Organizations
 
Creator Sidiq, Darmawan
Harahap, Rudy M
 
Subject public sector
strategic management
public relations
Public Relations
 
Description Public relations are an important aspect that must be considered by public sector organizations to achieve its objectives. Strategic management is a valuable tool to aid public sector organizations in developing its public communication programs regarding the public relations. This paper attempts to explore the basic concepts that is important regarding the issue through literature review of several previous studies on public relations strategic management in public sector organizations. From these literature, this paper concludes that in order to achieve its public relations objectives, public sector organizations will have to: identify the groups that make up the public, understand the positioning of the organizations as well as the public groups; choose the best public relations strategy; and formulate the tailored messages to be communicated to each public groups according to the strategy chosen by the organization.
 
Publisher AIJR Publisher
 
Date 2019-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Review Article
 
Format application/pdf
 
Identifier https://journals.aijr.org/index.php/ajss/article/view/1364
10.21467/ajss.5.1.73-80
 
Source Advanced Journal of Social Science; Vol. 5 No. 1 (2019); 73-80
2581-3358
10.21467/ajss.5.1.2019
 
Language eng
 
Relation https://journals.aijr.org/index.php/ajss/article/view/1364/215
 
Rights Copyright (c) 2019 Darmawan Sidiq, Rudy M Harahap