Record Details

Commodities' Preferences and Determinants of Demand Among University Students in Nigeria

Advanced Journal of Social Science

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Field Value
 
Title Commodities' Preferences and Determinants of Demand Among University Students in Nigeria
 
Creator Dahunsi, Olusola Joseph
 
Subject Commodities’ Preferences, Determinants of Demand, University Students
Economics
 
Description The study investigates preferences for commodities and determinants of demand among the students of Obafemi Awolowo University, Ile-Ife, Nigeria. Out of 140 respondents, 91% reveals that they prefer food items to all other items, 87% preferred academic books and other literature, 78% indicates a preference for credit cards, internet data plans, and other mobile subscriptions. Sixty-six percent (66%) disclosed their preference for hairstyles, 64% preferred clothing and foot wares, 63% preferred to save, 61% preferred mobile devices and technologies and 53% preferred medical care services. However, majority of the respondents reveals less preference for jewellery and cosmetics (69%) as well as parties and entertainments (82%). In addition, the study reveals that there are a number of factors that determine a student's demand for commodities. The study found students’ income as a very important determinant, while prices, taste, time and savings were rated as important determinants of demand among university students in Nigeria.
 
Publisher AIJR Publisher
 
Date 2019-06-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Survey Article
 
Format application/pdf
 
Identifier https://journals.aijr.org/index.php/ajss/article/view/1297
10.21467/ajss.5.1.101-107
 
Source Advanced Journal of Social Science; Vol. 5 No. 1 (2019); 101-107
2581-3358
10.21467/ajss.5.1.2019
 
Language eng
 
Relation https://journals.aijr.org/index.php/ajss/article/view/1297/218
 
Rights Copyright (c) 2019 Olusola Joseph Dahunsi