Record Details

Moroccan Facebook Visual Narratives and Cultural Production

Advanced Journal of Social Science

View Archive Info
 
 
Field Value
 
Title Moroccan Facebook Visual Narratives and Cultural Production
 
Creator Faddouli, Driss
 
Subject visual narratives; popular culture; cultural production
visual arts
visual communication
popular culture
 
Description In this paper, I argue that the creation and circulation of the visual narratives within Facebook groups by Moroccan Facebookers largely entail and substantiate a stronger process of cultural production that has its own logic and praxis. I argue that this process of cultural production has two major facets: an aestheticization of everyday life and promulgation of specific modes of consciousness. Through the aestheticization of everyday life, I posit that Moroccan youth’s acts of cultural production increasingly blur the formal boundaries between the Internet, art, and popular culture; an aspect which fundamentally empowers their creative online input. Through the promulgation of specific modes of consciousness, I argue that the visual narratives attempt to develop and enhance the cultural sensibilities which better champion their perceptions and stances. Taken together, I claim that these major manifestations of the process of cultural production, while being deeply wedded to the Gramscian and Foucauldian perception of power dynamics, set the tone for an underlying struggle over power and meaning-making in the Moroccan society, thus seeking to intervene and exploit the gaps and contradictions in these power dynamics in society.
 
Publisher AIJR Publisher
 
Date 2019-03-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Opinions
 
Format application/pdf
 
Identifier https://journals.aijr.org/index.php/ajss/article/view/1134
10.21467/ajss.5.1.45-51
 
Source Advanced Journal of Social Science; Vol. 5 No. 1 (2019); 45-51
2581-3358
10.21467/ajss.5.1.2019
 
Language eng
 
Relation https://journals.aijr.org/index.php/ajss/article/view/1134/204
 
Rights Copyright (c) 2019 Driss Faddouli