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Consumers’ willingness to pay for safer fish: preliminary results from a survey about mercury contaminated fish in Friuli Venezia Giulia Region

Rivista di Economia Agraria

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Title Consumers’ willingness to pay for safer fish: preliminary results from a survey about mercury contaminated fish in Friuli Venezia Giulia Region
 
Creator Tempesta, Tiziano
Vecchiato, Daniel
Marangon, Francesco
Troiano, Stefania
 
Subject Fish
consumers’ preferences
mercury
willingness to pay
 
Description This study investigates the impact on consumers’ fish choice of a labelling system providing information about mercury-free fish. Taking a sample of costumers from Friuli Venezia Giulia Region (Italy), we applied a choice experiment to estimate consumers’ willingness to pay (WTP) for mercury-free labelling and to test whether this WTP differs from WTP for local origin fish. The chosen fish was Seabass given that it is well known and frequently consumed in Italy as it is a local product of the Northern Adriatic from both fishing and farming. Our results highlight how respondents are more likely to consume and willing to pay for local (farmed or fished) fish than to pay a premium price for fish with a “mercury-free” label.
 
Publisher Firenze University Press
 
Date 2016-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://oajournals.fupress.net/index.php/rea/article/view/9874
10.13128/REA-18649
 
Source Italian Review of Agricultural Economics; Vol. 71 No. 1 (2016): Vol 71, No 1 (Suppl.) (2016); 305-312
2281-1559
0035-6190
 
Language eng
 
Relation https://oajournals.fupress.net/index.php/rea/article/view/9874/9871