Since 2014
Factors in bread choice
Rivista di Economia Agraria
View Archive Info| Field | Value | |
| Title |
Factors in bread choice
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| Creator |
Gava, Oriana
Bartolini, Fabio Brunori, Gianluca |
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| Subject |
food choice motives
consumer segmentation web survey PCA |
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| Description |
The paper analyses the importance that a sample of Italian consumers attach to stated determinants of bread choice, aiming at pointing out some of the factors that can drive bread purchases. Firstly, we carried out exploratory interviews with experts and bread chain stakeholders in Italy; secondly, we administered a web survey. We processed data via principal component analysis and used the identified components for segmenting the sample. “Ethics”, “sensory quality”, “health”, and “price” are the resultant principal component, with “sensory quality” holding consumers’ preferred variables. “Origin” and “sustainability” concerns drive ethic consumers, but bread production chain seems to be marginal. Despite being a relatively simple product, bread choice has a strong cultural component, with beliefs and habits playing key roles.
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| Publisher |
Firenze University Press
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| Date |
2016-08-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
https://oajournals.fupress.net/index.php/rea/article/view/9867
10.13128/REA-18642 |
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| Source |
Italian Review of Agricultural Economics; Vol. 71 No. 1 (2016): Vol 71, No 1 (Suppl.) (2016); 229-237
2281-1559 0035-6190 |
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| Language |
eng
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| Relation |
https://oajournals.fupress.net/index.php/rea/article/view/9867/9864
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