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The Perception of Respondents of Packaging Innovations in Slovakia

Studia Universitatis Economic Sciences

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Title The Perception of Respondents of Packaging Innovations in Slovakia
 
Creator Loucanova, Erika
Parobek, Jan
Kalamarova, Martina
 
Description The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.
 
Publisher UVVG
 
Date 2016-07-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/208
 
Source Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice; Vol. 26 No. 3 (2016): Studia Universitatis "Vasile Goldiș" Arad - Economics Series; 33-43
2285-3065
1584-2339
 
Language eng
 
Relation http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/208/114
 
Rights Copyright (c) 2016 Studia Universitatis "Vasile Goldiș" Arad, Seria Științe Economice