Record Details

Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media

Library Leadership & Management

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Field Value
 
Title Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media
 
Creator Rossmann, Doralyn
 
Subject Librarianship; Communication
communication; social media; strategic planning
 
Description Social media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.
 
Publisher American Library Association
 
Contributor
 
Date 2019-06-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier https://journals.tdl.org/llm/index.php/llm/article/view/7350
10.5860/llm.v33i3.7350
 
Source Library Leadership & Management; Vol 33, No 3 (2019)
1945-8851
 
Language eng
 
Relation https://journals.tdl.org/llm/index.php/llm/article/view/7350/6513
 
Coverage


 
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