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Ostentation or Visibility: A Cultural Study of Consumption of Cosmetics by Iranian Young Women

Mediterranean Journal of Social Sciences

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Title Ostentation or Visibility: A Cultural Study of Consumption of Cosmetics by Iranian Young Women
 
Creator Hassani, Hossein
Akhavan, Manijeh
Khakiyan, Ahmad
Shahghasemi, Ehsan
Faghani, Zohreh
 
Description This paper studies the meanings and connotations using cosmetics among Iranian young women. A salient phenomenon in contemporary Iran is the overuse of cosmetics by women. This has culminated in raising concerns by religious figures, social critics, government authorities, and physicians. These are all happening in post-revolutionary Iran in which according to Islamic rules, women are expected not to expose their body and ornaments. Therefore, the paradox of living under Islamic laws and the will to be modern is concerned / addressed / discussed here. How, then, Iranian young women interpret their make-up, whether as ostentation, as resistance against dominant ideology, as distinction from others or as the result of new global media influence is explained in the research.
DOI: 10.5901/mjss.2015.v6n4s3p182
 
Publisher Mediterranean Journal of Social Sciences
 
Contributor
 
Date 2015-08-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://www.mcser.org/journal/index.php/mjss/article/view/7277
 
Source Mediterranean Journal of Social Sciences; Vol 6, No 4: Supplement 3, August 2015 - Special Issue; 182
 
Language eng
 
Relation https://www.mcser.org/journal/index.php/mjss/article/view/7277/6966
 
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