Since 2014
BRAND VALUE OF BANK BUKOPIN WITH BRAND TALKABLE FAVORABILITY METHOD
Maqdis: Jurnal Kajian Ekonomi Islam
View Archive Info| Field | Value | |
| Title |
BRAND VALUE OF BANK BUKOPIN WITH BRAND TALKABLE FAVORABILITY METHOD
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| Creator |
LUBIS, M. ZAKY MUBARAK
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| Subject |
Economics
Brand Talkable, Brand Value, Favorability Method |
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| Description |
This study aims to find the brand reputation value of Bank Bukopin. This research is a descriptive quantitative study using the Brand Talkable Favorability (BTF) method. This research was conducted by looking at Bukopin's bank mobile banking customer reviews until November 2019. The results showed that Bukopin Bank had a reputation of 0.24 or 24%. There are 4 factors that cause the reputation value to be low based on negative reviews namely Usage by 70%, Quality of mobile banking by 22% and Services and features by 4%
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| Publisher |
Universitas Islam Negeri Imam Bonjol Padang
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| Contributor |
—
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| Date |
2019-12-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article Survey/Interview |
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| Format |
application/pdf
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| Identifier |
http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/258
10.15548/maqdis.v4i2.258 |
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| Source |
Maqdis : Jurnal Kajian Ekonomi Islam; Vol 4, No 2 (2019): Juli - Desember 2019; 197-204
2528-5661 2528-5645 |
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| Language |
eng
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| Relation |
http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/258/276
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/258/257 |
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| Rights |
Copyright (c) 2019 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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