Record Details

COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

Journal of Management and Entrepreneurship

View Archive Info
 
 
Field Value
 
Title COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
 
Creator Adenan, Mohd Amirul
Ali, Jati Kasuma
Rahman, Dayang Humida Abang Abdul
 
Subject —
East Malaysian consumers, country of origin (COO), brand image, high involvement products, purchase intention.
 
Description This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2018-04-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620
10.9744/jmk.20.1.63-72
 
Source Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship); Vol 20, No 1 (2018): MARCH 2018; 63-72
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620/19402
 
Coverage —
—
—
 
Rights Copyright (c) 2018 Jurnal Manajemen dan Kewirausahaan