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Innovation Product and Halal Labelization in Buying Repurchase

International Research Journal of Business Studies

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Field Value
 
Title Innovation Product and Halal Labelization in Buying Repurchase
 
Creator Aditi*(1), Bunga; Faculty of Economics and Business, Harapan University Medan
 
Description Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.Keywords: Innovation Product, Halal Labelization, Buying Repurchase, Price(1) Department of Management, Harapan University of Medan, Kota Medan, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.87-100
 
Publisher Universitas Prasetiya Mulya
 
Contributor —
 
Date 2019-04-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.irjbs.com/index.php/jurnalirjbs/article/view/1354
 
Source INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES; Vol 12, No 1 (2019): April - July 2019; 87-100
2338-4565
2089-6271
10.21632/irjbs.12.1
 
Language eng
 
Relation http://www.irjbs.com/index.php/jurnalirjbs/article/view/1354/PDF%20Page%2087-100
 
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