Record Details

The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand

International Research Journal of Business Studies

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Field Value
 
Title The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand
 
Creator Sihite, Janfry
Harun, Tabby Wihasari
Nugroho, Arissetyanto
 
Description
 
Publisher Universitas Prasetiya Mulya
 
Contributor
 
Date 2016-03-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://www.irjbs.com/index.php/jurnalirjbs/article/view/1132
10.21632/irjbs.7.3.1132
 
Source INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES; Vol 7, No 3 (2014): December 2014 - March 2015
2338-4565
2089-6271
 
Language eng
 
Relation http://www.irjbs.com/index.php/jurnalirjbs/article/view/1132/pdf
10.21632/irjbs.7.3.1132.119
 
Rights Copyright (c) 2016 INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES