The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand
International Research Journal of Business Studies
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Title |
The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand
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Creator |
Sihite, Janfry
Harun, Tabby Wihasari Nugroho, Arissetyanto |
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Description |
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Publisher |
Universitas Prasetiya Mulya
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Contributor |
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Date |
2016-03-29
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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Format |
application/pdf
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Identifier |
http://www.irjbs.com/index.php/jurnalirjbs/article/view/1132
10.21632/irjbs.7.3.1132 |
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Source |
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES; Vol 7, No 3 (2014): December 2014 - March 2015
2338-4565 2089-6271 |
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Language |
eng
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Relation |
http://www.irjbs.com/index.php/jurnalirjbs/article/view/1132/pdf
10.21632/irjbs.7.3.1132.119 |
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Rights |
Copyright (c) 2016 INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES
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