Record Details

ANALYSIS OF VIRTUAL COMMUNITIES IN TOURISM

Ecoforum Journal

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Field Value
 
Title ANALYSIS OF VIRTUAL COMMUNITIES IN TOURISM
 
Creator DENCHEVA, Silvena; Silvena
 
Subject Management
virtual communities, e-business, navigation,design
 
Description Internet has changed the way companies interact with customers. Customers have become the active part of the communication with business. Virtual communities are the most popular implication of the usage of Internet into business world. The article presents the nature of virtual communities and how they are functioning in the hospitality industry. The web site of hotel Dobruzda-Dobrich has been analyzed regarding its Internet presence. Internet marketing strategy for improving its internet presence is presented in the paper.
 
Publisher Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
 
Date 2014-01-17
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ecoforumjournal.ro/index.php/eco/article/view/29
 
Source Ecoforum Journal; Vol 2, No 2 (2013); 3
 
Language en
 
Relation http://www.ecoforumjournal.ro/index.php/eco/article/download/29/83
 
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