Record Details

Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions

Journal of Entrepreneurship, Business and Economics

View Archive Info
 
 
Field Value
 
Title Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions
 
Creator Ali Abbasi, Ghazanfar
Goh, Yen Nee
Kamalul Ariffin, Shaizatulaqma
 
Description Many e-retailers are utilising the influence of situational variables to impact consumer buying behaviour. Despite online buying behaviour of consumers, especially under the stimulants of sales promotion and scarcity are commonly practiced in developed countries, dearths of scholarly research both conceptual and empirical studies have been observed in developing countries like Pakistan. This study conceptualises the existing framework based on extensive literature review and proposes a quantitative research design for data collection in future. This paper brings forth the conceptual model to fill the gap of theoretical knowledge by delineating the influence of the purchase factors especially on the specific generation’s cohort i.e. Millennials and provides an explanation of their effects through consumer internal evaluation i.e. anticipated regret. Finally, the authors discuss both theoretical and managerial implications and offer guidelines of future empirical research.
Research paper
Keywords: E-commerce, Sales Promotion, Scarcity, Anticipated Regret, Stimulus Organism Response Model, Online Buying Behaviour, Millennials
Reference to this paper should be made as follows: Ali Abbasi, G., Goh, Y. N., & Kamalul Ariffin, S. (2019). Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions, Journal of Entrepreneurship, Business and Economics, 7(2), 189–219.         
 
Publisher Scientificia
 
Date 2019-10-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.scientificia.com/index.php/JEBE/article/view/118
 
Source Journal of Entrepreneurship, Business and Economics; Vol 7 No 2 (2019); 189-219
2345-4695
 
Language eng
 
Relation http://www.scientificia.com/index.php/JEBE/article/view/118/104
 
Rights Copyright (c) 2019 Ghazanfar Ali Abbasi, Yen Nee Goh, Shaizatulaqma Kamalul Ariffin
http://creativecommons.org/licenses/by-nc/4.0