Record Details

Customers’ behavior intension regarding online shopping of general product and insecticide in Thailand

Integrated Journal of Business and Economics

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Field Value
 
Title Customers’ behavior intension regarding online shopping of general product and insecticide in Thailand
 
Creator ELANGO, DINESH
PRAYOONPONG, KRITCHANUT
 
Subject
Insecticide online, Insecticide purchase intention, Behavior intension of insecticide, general product attitude, general product behavior

 
Description The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth strategy. As the retail sales of global e-commerce have continuously grown, e-commerce has gained the large share from physical retail over the last decade derived from the impact of greater internet access and technology development that make online shopping easier and more convenience. The research analyzes data of customer behavior intention by parallel compare impact of the data from general product and insecticide product. In analyzing data, single Linear Regression and multiple linear regression were employed to investigate the impact and difference between dependent and independent variable. The 400 respondents who are using online application and have online shopping experience were implied to investigate the factors that have intention to decision on purchase product via online channel in this research. The results have been interpreted that people have more concern on purchase of insecticide online in product attitude, customer service, purchase and delivery, and promotion of insecticide. This study concept and valid the customer behavior toward insecticide product for set strategy of the insecticide in online market.
 
Publisher Fakultas Ekonomi, Universitas Bangka Belitung
 
Contributor
 
Date 2020-06-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ojs.ijbe-research.com/index.php/IJBE/article/view/288
10.33019/ijbe.v4i2.288
 
Source Integrated Journal of Business and Economics; Vol 4, No 2 (2020): Integrated Journal of Business and Economics; 184 - 197
Integrated Journal of Business and Economics (IJBE); Vol 4, No 2 (2020): Integrated Journal of Business and Economics; 184 - 197
2549-3280
2549-5933
 
Language eng
 
Relation http://ojs.ijbe-research.com/index.php/IJBE/article/view/288/pdf
 
Rights Copyright (c) 2020 DINESH ELANGO, KRITCHANUT PRAYOONPONG
http://creativecommons.org/licenses/by/4.0