Since 2014
Efficient e-Marketing in Tourism through a Novel Customer Relationship Management Model
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
Efficient e-Marketing in Tourism through a Novel Customer Relationship Management Model
|
|
| Creator |
., Nikolaos Trihas
., George Mastorakis ., Emmanouil Perakakis ., Ioannis Kopanakis |
|
| Subject |
—
|
|
| Description |
This paper proposes an efficient customerrelationship management model based on technologicalconvergence of emerging next generation networks, such asinteractive digital television and network multimedia systems.The proposed research approach is exploited in tourism sectorfor effective destination management, enabling for personalizede-marketing strategies and facilitating marketers to accomplishoptimum marketing data analysis. The proposed researchapproach is evaluated for its applicability and usefulness byinterviewing a sample of Destination Marketing Organizationmanagers. The findings of this research provide useful practicalimplications.
|
|
| Publisher |
GSTF Journal on Business Review (GBR)
|
|
| Contributor |
—
|
|
| Date |
2014-09-01
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/825
|
|
| Source |
GSTF Journal on Business Review (GBR); Vol 3, No 1 (2013): Journal on Business Review (GBR)
ISSN: 2251-2888 2010-4804 |
|
| Language |
eng
|
|
| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/825/841
|
|
| Rights |
Copyright (c) 2017 GSTF Journal on Business Review (GBR)
|
|