Record Details

Millennials Behaviour towards Digital Waqf Innovation

International Journal of Islamic Economics and Finance

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Field Value
 
Title Millennials Behaviour towards Digital Waqf Innovation
 
Creator Wadi, Dudun Anugerah
Nurzaman, Mohamad Soleh
 
Subject Digital Waqf; UTAUT2; EPIC Model; Ads Effectiveness
 
Description High growth of internet and smartphone users has resulted in the emergence of various digital start-up companies. Those innovation has changed people’s habit, one of which is the online donation habit. However, waqf as a form of Islamic endowment has not been much in demand by the public. Today’s existing digital waqf platform has not succeeded in cultivating waqf in communities, specifically for Millennials which will dominate 70% Indonesia’s workforce in 2020-2030. This research aims to find Millennials determinants of waqf technology adoption using modified UTAUT2 model. To build respondent perception of waqf and innovation proposed, a short video was used since its rise as marketing tool. This research also examines video marketing effectiveness using EPIC model. Result from data analysis using PLS SEM model shows that Performance Expectancy, Effort Expectancy, and Social Influence are major determinants toward waqf technology acceptance. Video marketing is also found to be very effective as a marketing tool for digital waqf.
 
Publisher Universitas Muhammadiyah Yogyakarta
 
Contributor —
 
Date 2020-09-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.umy.ac.id/index.php/ijief/article/view/8953
10.18196/ijief.3232
 
Source International Journal of Islamic Economics and Finance (IJIEF); Vol 3, No 2 (2020): Special Issue: Islamic Social Finance and Ethics; 1-32
2622-4372
2622-3562
 
Language eng
 
Relation https://journal.umy.ac.id/index.php/ijief/article/view/8953/5604
 
Rights Copyright (c) 2020 International Journal of Islamic Economics and Finance (IJIEF)
http://creativecommons.org/licenses/by-sa/4.0