Record Details

FACTORS IMPACTING CONSUMER ATTITUDE TOWARDS THE DIGITAL FINANCIAL SERVICE WITH REFERENCE TO MOBILE APP

International Journal of Management and Social Sciences

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Title FACTORS IMPACTING CONSUMER ATTITUDE TOWARDS THE DIGITAL FINANCIAL SERVICE WITH REFERENCE TO MOBILE APP
 
Creator Basavaraj, Santosh; Assistant Professor, Institute of Management, Christ (Deemed to be University), India.
 
Subject —
Consumer attitude, Digital financial services, Customer satisfaction, Customer retention, Impact analysis.
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Description Digital financial services (DFS) have changed the way people do their business transactions. DFS providers always wants to know what factor influence to use the service and stay for a longer period of time. This empirical research paper first explores the various items of consumer attitude towards digital financial services, subsequently factor analysis reduces these various items into few related factors. Researchers also interested to find impact of these factors on the overall satisfaction of customer. We have used structured questionnaire to find the attitude of consumers towards the digital financial service used. We have gathered the information in Indian context; hence this study is away from European/ American context with a sample size of 137 digital financial consumers. We have used multiple regression to test our hypothesis of customer satisfaction. The output of this paper is useful for the digital financial service providers such as paytm, PayPal, freecharge and Bhim app.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2019-04-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/842
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 2.5 (2019): IJMSS - April 8(2.5) International Conference Proceeding Special Issue 2019; 73-77
2349-9761
2249-0191
 
Language en
 
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Rights Copyright (c) 2020 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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