Since 2014
CUSTOMER ATTITUDE TOWARDS UNBRANDED GARMENTS
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
CUSTOMER ATTITUDE TOWARDS UNBRANDED GARMENTS
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| Creator |
Ravichandran, V.; Student, Sri Krishna Adithya College of Arts and Science, Coimbatore, TN, India.
Kumar, Saravana; Assistant Professor, Sri Krishna Adithya College of Arts and Science, Coimbatore, TN, India. |
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| Subject |
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Customer buying behavior, Preference of the distributors. — |
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| Description |
Textile Industry in India is providing one of the most basic needs of people and is the second largest employment after agriculture’s. Tiruppur yarns are famous market as well as exported to other countries. This paper is analyzing the Customer Attitude towards Un branded Garments. The main objective is to know about the buying behavior and various opinion of usage of Un branded garments. Textiles are made in various strengths and degrees of durability, from the finest gossamer to the sturdiest canvas. For that we have prepare obtained questionnaire and collect the response from 120 respondence. Here we have used tables and analytical chart to explain the results. The results will helpful to attain the objective.
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| Publisher |
SPEAK Foundation
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| Contributor |
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| Date |
2019-02-16
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/810
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 2.3 (2019): IJMSS - Feb 8(2.3) Symposium Proceeding Special Issue 2019; 42-44
2349-9761 2249-0191 |
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| Language |
en
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| Coverage |
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| Rights |
Copyright (c) 2020 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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