Record Details

CUSTOMER’S PREFERENCE AND SATISFACTION TOWARDS SNAPDEAL

International Journal of Management and Social Sciences

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Field Value
 
Title CUSTOMER’S PREFERENCE AND SATISFACTION TOWARDS SNAPDEAL
 
Creator Thilagavathi, M.; Assistant Professor, PG Department of Commerce-CA, NGM College, Pollachi, Coimbatore, India.
Archanaa, P.; Assistant Professor, PG Department of Commerce-CA, NGM College, Pollachi, Coimbatore, India
 
Subject e-Commerce
Online Shopping, Snapdeal, Customer Preference, Satisfaction, E-commerce, Snapdeal study.
Snapdeal
 
Description Snapdeal is a form of electronic commerce which allows customers to directly buy goods and services from a seller over the internet using a web browser. Today, both urban and rural areas enjoy internet facilities in this genre of technological up-gradation the customer buying behaviour has changed to a great extent. Companies are also well aware of these facts and that’s why they are also giving greater importance to online customer behaviour. Due to time constraint and the advent of better communication technologies, online purchasing has gradually taken shape. Customers are ready to purchase things through internet that will help them to save their time and effort. In the present study, an attempt has been made to study the customer’s preference and satisfaction towards snap deal in Pollachi taluk. The study mainly depends on primary data which have been collected from 110 customers of snap deal users by adopting convenience sampling technique. Simple percentage is employed to analyse the data. The study reveals that time saving and variety of choice is the main reason for choosing snap deal and most of the customers are using snap deal for buying fashion items. Further, they disclose that customers are highly satisfied with variety of choice and shipping charges whereas the customers are dissatisfied with cancellation of order by the service provider.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2018-10-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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The present study is mainly based on primary data which is collected through issue of questionnaire.
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/654
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.3 (2018): IJMSS - OCT 8(1.3) Conference Proceedings Special e-Issue 2018; 125-127
2349-9761
2249-0191
 
Language en
 
Coverage India
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Of the total 120 questionnaires were issued, 115 questionnaires are collected and out of 115 questionnaires collected, 110 questionnaires are taken for analysis.
 
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