Since 2014
A STUDY ON CUSTOMER ATTITUDE TOWARDS OPENING OF CURRENT ACCOUNT IN PUBLIC BANKS
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
A STUDY ON CUSTOMER ATTITUDE TOWARDS OPENING OF CURRENT ACCOUNT IN PUBLIC BANKS
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| Creator |
Rajarajeswari, M.; Assistant Professor & Head of the Department PSGR Krishnammal College for Women Peelamedu, Coimbatore, TN, India. |
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| Subject |
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Current Account, Public bank, Customer Attitude. — |
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| Description |
Information technology in the banking industry has created a revolution and it has driven public sector commercial banks of India to devise superlative customer service structure and practices, to meet the emerging customer needs. Indian banks have recognized that their internal administrative system have to be geared up to face the exceptional changes that are taking place in the environment due to global forces. The emergence of new private sector and foreign banks has prompted the Indian banking industry to consider the challenges posed by the competition and to understand the importance of rendering service to the customers as one of the major challenges before the public sector commercial banks in India. The researcher attempts to study the customer attitude towards opening of current account in public sector banks. The study has been conducted on 100 customers of five public banks.
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| Publisher |
SPEAK Foundation
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| Contributor |
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| Date |
2018-12-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/893
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.4 (2018): IJMSS - DEC 8(1.4) Special Issue 2018; 25-28
2349-9761 2249-0191 |
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| Language |
en
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| Coverage |
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| Rights |
Copyright (c) 2020 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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