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Bitcoin-Blockchain Phenomenon: An Investigation on News Titles Influence

European Journal of Islamic Finance

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Title Bitcoin-Blockchain Phenomenon: An Investigation on News Titles Influence
 
Creator Rainero, Christian
Modarelli, Giuseppe
 
Description The research purposed would explain, not the bitcoin-blockchain (BTC-BC) phenomenon per se, considering a good level of knowledge on the themes, but focusing the attention on two implicit connotations that these “disruptive technologies” involve. The investigation conducted by the authors considers a sentiment analysis on news titles influence during the period 2015-2018 supported by a field analysis. That approach based on framing activity would intersect different study areas from innovation, economics, psychology, behavioral analysis, marketing and decision-making. Innovations should be studied under different aspects considering their probable wide range impacts on several fields. The exploratory approach to investigate something new would be interesting and useful to open windows of discussion and interpretation. The research focuses the two main factors of marketing strategies: scarcity and persuasion. The aim would be to validate these concepts in BTC-BC phenomenon as a kind of implicit marketing strategy.
 
Publisher European Journal of Islamic Finance
European Journal of Islamic Finance
 
Date 2020-03-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ojs.unito.it/index.php/EJIF/article/view/4168
10.13135/2421-2172/4168
 
Source European Journal of Islamic Finance; First Special Issue for EJIF Workshop
European Journal of Islamic Finance; First Special Issue for EJIF Workshop
2421-2172
 
Language eng
 
Relation https://www.ojs.unito.it/index.php/EJIF/article/view/4168/pdf
 
Rights Copyright (c) 2020 Christian Rainero, Giuseppe Modarelli
http://creativecommons.org/licenses/by-sa/4.0