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Do names matter? The influence of names on perception about professionals in Spain
Economics and Business Letters
View Archive Info| Field | Value | |
| Title |
Do names matter? The influence of names on perception about professionals in Spain
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| Creator |
Martinez, Jose A.
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| Description |
The aim of this research was to empirically prove if different types of names and surnames influence people’s perception about the performance of professionals such as psychologists, architects, writers or lawyers. However, across a series of studies using both convenience and random sampling, and employing different performance measures, this research shows that personal names and surnames do not matter. Therefore, common wisdom such as: (1) two surnames are better than one; (2) a name with ridiculous associations should be avoided; (3) names denoting status and distinctiveness are better than common names for high-status professions; are not supported by data. Consequently, results break with the hypothesized marketing belief that brand names may influence perceptions about products.
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| Publisher |
Oviedo University Press
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| Contributor |
The authors is grateful to the following research grant: ECO2012-36032-C03-03 from the Ministerio de Economía y Competitividad del Reino de España
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| Date |
2013-06-17
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.unioviedo.es/reunido/index.php/EBL/article/view/9898
10.17811/ebl.2.2.2013.66-74 |
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| Source |
Economics and Business Letters; Vol 2, No 2 (2013): June; 66-74
Economics and Business Letters; Vol 2, No 2 (2013): June; 66-74 2254-4380 10.17811/ebl.2.2.2013 |
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| Language |
eng
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| Relation |
http://www.unioviedo.es/reunido/index.php/EBL/article/view/9898/9685
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| Rights |
Copyright (c) 2014 Economics and Business Letters
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