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Study of Exploring Hidden Relationship Among Commercial Bank Customers Based on Complex Network Theory
Canadian Social Science
View Archive Info| Field | Value | |
| Title |
Study of Exploring Hidden Relationship Among Commercial Bank Customers Based on Complex Network Theory
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| Creator |
SU, Qian
YAN, Guanghui |
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| Subject |
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Complex network; Customer relationship; Transfer record — — — |
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| Description |
Commercial banks are very keen to understand the relationship among their customers, but it is difficult to get directly. This paper proposes a method using the transaction behavior data between customers, combined with complex network theory to establish a network on relationship of customer transactions, so as to obtain the hidden relationship among customers. Based on real bank customers 3 months of transfer transaction records, we established Transaction complex network model of bank customers. The quantitative analysis of the complex network model shows that it satisfies the characteristics of scale-free and small world networks. This study demonstrate an approach by applying complex theory to solve customer relationship management problems, and the findings are helpful for banks’ in depth analysis of their customers.
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| Publisher |
Canadian Research & Development Center of Sciences and Cultures
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| Contributor |
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| Date |
2018-09-26
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — — |
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| Format |
application/pdf
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| Identifier |
http://www.cscanada.net/index.php/css/article/view/10607
10.3968/10607 |
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| Source |
Canadian Social Science; Vol 14, No 9 (2018): Canadian Social Science; 58-63
1923-6697 1712-8056 |
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| Language |
eng
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| Relation |
http://www.cscanada.net/index.php/css/article/view/10607/10908
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| Coverage |
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| Rights |
Copyright (c) 2018 Canadian Social Science
http://creativecommons.org/licenses/by/4.0 |
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