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Erasmus+ Mobility: Empirical Insights into Erasmus+ Tourists’ Behaviour

Academica Turistica - Tourism and Innovation Journal

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Title Erasmus+ Mobility: Empirical Insights into Erasmus+ Tourists’ Behaviour
 
Creator Lesjak, Miha
Juvan, Emil
Podovšovnik, Eva
 
Description Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students’ travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93 of the participants travelled during their mobility. The level of studies as well as gender affect students’ travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students’ Erasmus+ mobility, because Erasmus + students travel during their student mobility.Keywords: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour
 
Publisher Academica Turistica - Tourism and Innovation Journal
 
Contributor —
 
Date 2020-07-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://academica.turistica.si/index.php/AT-TIJ/article/view/176
 
Source Academica Turistica - Tourism and Innovation Journal; Vol 13, No 1 (2020)
2335-4194
1855-3303
 
Language eng
 
Relation http://academica.turistica.si/index.php/AT-TIJ/article/view/176/80
http://academica.turistica.si/index.php/AT-TIJ/article/downloadSuppFile/176/112
http://academica.turistica.si/index.php/AT-TIJ/article/downloadSuppFile/176/113
 
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