Since 2014
Analysis of the Current State of Online Reputation of Public Institutions and the Possibilities of Its Improvement
Journal of Business & Management
View Archive Info| Field | Value | |
| Title |
Analysis of the Current State of Online Reputation of Public Institutions and the Possibilities of Its Improvement
|
|
| Creator |
Dorčák, Peter
Pollák, František Svetozarovová, Nella |
|
| Description |
The article deals with the issue of reputation, especially with the focus on a current phenomenon of reputation in the digital world of the Internet - online reputation - of selected public institutions operating in the domestic market. Sentiments of specifically selected twenty public universities and colleges are rated in two dimensions: virtual and real. The primary aim of this article is to investigate the existence of a statistically significant correlation between reputation of researched subjects in the real and virtual world. In conclusion paper presents options and recommendations for optimizing virtual reputation and highlights the differences of perception of reputation in the traditional and in the virtual market by understanding the differences between factors affecting traditional reputation and factors affecting reputation in digital world.
|
|
| Publisher |
Centre of Excellence for Scientific and Research Journalism, COES&RJ LLC.
|
|
| Date |
2018-06-12
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Identifier |
http://centreofexcellence.net/index.php/JBM/article/view/jbm.2015.3.3.397.405
|
|
| Source |
Journal of Business & Management (COES&RJ-JBM); Vol 3 (2015); 397-405
2306-7179 2306-8043 |
|
| Language |
eng
|
|
| Relation |
http://centreofexcellence.net/index.php/JBM/article/view/jbm.2015.3.3.397.405/245
|
|
| Rights |
Copyright (c) 2015 Peter Dorčák
http://creativecommons.org/licenses/by-nc-nd/4.0 |
|