Since 2014
Intercultural Business Communication: An Analysis of Ethnocentrism in a Globalized Business Environment
Journal of Business & Management
View Archive Info| Field | Value | |
| Title |
Intercultural Business Communication: An Analysis of Ethnocentrism in a Globalized Business Environment
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| Creator |
Washington, Melvin C.
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| Description |
Twenty-first century organizations, rather small, medium, or large are increasingly finding themselves competing in global rather than local markets. This paper explores the current literature on the increasing global influence of ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a multicultural business environment. The goal of the paper is to provide practitioners with a realistic approach for overcoming ethnocentrism in a multicultural workplace.
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| Publisher |
Centre of Excellence for Scientific and Research Journalism, COES&RJ LLC.
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| Date |
2013-01-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Identifier |
http://centreofexcellence.net/index.php/JBM/article/view/264
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| Source |
Journal of Business & Management (COES&RJ-JBM); Vol 1 (2013); 20-27
2306-7179 2306-8043 |
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| Language |
eng
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| Relation |
http://centreofexcellence.net/index.php/JBM/article/view/264/287
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| Rights |
Copyright (c) 2013 Melvin C. Washington
http://creativecommons.org/licenses/by/4.0 |
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