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Adoption of e-banking technology: Basis of creating network infrastructure and marketing strategies in region 3

Journal of Business & Management

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Field Value
 
Title Adoption of e-banking technology: Basis of creating network infrastructure and marketing strategies in region 3
 
Creator Malang, Bernandino P.
Somido, Ferdinand C.
Bautista, Susana C.
Bermudo, Pedrito Jose V.
Yango, Antonio D.
Galicia, Leomar S.
 
Description The main goal of this descriptive-correlational study was to assess different factors involved towards adoption of e-banking technology among consumers in different provinces in region 3 of the Philippines as a basis for creating network infrastructure andmarketing strategies to help the families or individuals to go e-banking technologies. The results of the analysis showed that the regression model (consisting of technological, organizational, and environmental factors) does not significantly predictthe respondents’ perception on e-banking services’ reliability, convenience, speed, safetyand security, user-friendliness, cost-effectiveness, error-freeness. Additionally, therespondents considered two of the nine given scenarios as challenges in their adoption of e-banking technologies: (1) their fear about the possible occurrence of electronic crimes and (2) the customers’ preference for face-to-face banking. The improvement of Internet   connection and the conduct of trainings ororientation regarding e-banking services by banking institutions are recommended by theresearcher in addition to the proposed network infrastructure and marketing strategies to be considered by the bank to be able to educate customers in adopting   e-banking technology.
 
Publisher Centre of Excellence for Scientific and Research Journalism, COES&RJ LLC.
 
Date 2018-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://centreofexcellence.net/index.php/JBM/article/view/jbm.2018.6.1.23.45
10.25255/jbm.2018.6.1.23.45
 
Source Journal of Business & Management (COES&RJ-JBM); Vol 6 (2018); 23-45
2306-7179
2306-8043
 
Language eng
 
Relation http://centreofexcellence.net/index.php/JBM/article/view/jbm.2018.6.1.23.45/215
 
Rights Copyright (c) 2018 DBA Bernandino P. Malang
http://creativecommons.org/licenses/by/4.0