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A Conceptual Framework for Individual Green Information Technology Consumption and its Impact

Journal of Business & Management

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Title A Conceptual Framework for Individual Green Information Technology Consumption and its Impact
 
Creator Kurkoon, Pakvalit
Pimchangthong, Daranee
Boonjing, Veera
 
Description The purpose of this paper is to develop a conceptual framework that examines consumers regarding their purchasing behavior, environmental awareness and knowledge of attributes of the green IT product, opinion leaders, the increasing of awareness of organizations’ eco-strategies, and green marketing. The framework is based on Diffusion of Innovation (DOI), Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), and literature on opinion leaders, environmental concerns, G-Readiness, and green marketing. The result draws ten propositions. There are ten constructs which are Relative advantage, Noticeability, Social influence, Price-value, Opinion leader, Environmental concern, Attitude toward green IT, Green IT use, an Perceived green business encouragement, and Perceived increasing of green marketing. This framework renders an idea for researchers and practitioners to further investigate green IT consumption and its impact on organizations. The framework shows that organizations should monitor the increase of green consumption and improve their green strategy.
 
Publisher Centre of Excellence for Scientific and Research Journalism, COES&RJ LLC.
 
Date 2018-06-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://centreofexcellence.net/index.php/JBM/article/view/jbm.2015.3.3.388.396
 
Source Journal of Business & Management (COES&RJ-JBM); Vol 3 (2015); 388-396
2306-7179
2306-8043
 
Language eng
 
Relation http://centreofexcellence.net/index.php/JBM/article/view/jbm.2015.3.3.388.396/244
 
Rights Copyright (c) 2015 Pakvalit Kurkoon
http://creativecommons.org/licenses/by-nc-nd/4.0