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Commodities' Preferences and Determinants of Demand Among University Students in Nigeria
Advanced Journal of Social Science
View Archive Info| Field | Value | |
| Title |
Commodities' Preferences and Determinants of Demand Among University Students in Nigeria
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| Creator |
Dahunsi, Olusola Joseph
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| Subject |
Commodities’ Preferences, Determinants of Demand, University Students
Economics |
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| Description |
The study investigates preferences for commodities and determinants of demand among the students of Obafemi Awolowo University, Ile-Ife, Nigeria. Out of 140 respondents, 91% reveals that they prefer food items to all other items, 87% preferred academic books and other literature, 78% indicates a preference for credit cards, internet data plans, and other mobile subscriptions. Sixty-six percent (66%) disclosed their preference for hairstyles, 64% preferred clothing and foot wares, 63% preferred to save, 61% preferred mobile devices and technologies and 53% preferred medical care services. However, majority of the respondents reveals less preference for jewellery and cosmetics (69%) as well as parties and entertainments (82%). In addition, the study reveals that there are a number of factors that determine a student's demand for commodities. The study found students’ income as a very important determinant, while prices, taste, time and savings were rated as important determinants of demand among university students in Nigeria.
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| Publisher |
AIJR Publisher
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| Date |
2019-06-03
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Survey Articles |
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| Format |
application/pdf
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| Identifier |
https://journals.aijr.in/index.php/ajss/article/view/1297
10.21467/ajss.5.1.101-107 |
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| Source |
Advanced Journal of Social Science; Vol. 5 No. 1 (2019); 101-107
2581-3358 10.21467/ajss.5.1.2019 |
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| Language |
eng
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| Relation |
https://journals.aijr.in/index.php/ajss/article/view/1297/218
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| Rights |
Copyright (c) 2019 Olusola Joseph Dahunsi
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