Since 2014
Business Intelligence: Oxymoron or a Big Data Technique?
Journal of Applied Business and Economics
View Archive Info| Field | Value | |
| Title |
Business Intelligence: Oxymoron or a Big Data Technique?
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| Creator |
Latta, Michael
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| Description |
Business education current practice prepares students for analysis with tools such as Strengths, Weaknesses, Opportunity, and Threats (SWOT Analysis). Predictive Analytics and Data Science coupled with Big Data are popular. As faculty show students how to help business organizations solve real-world problems with these advanced analysis tools, they need to understand how to integrate the softer side of Business Intelligence into business analysis practice. These softer skills include Knowledge from Education, Practical IQ, Emotional IQ and Interpersonal IQ. Taken together they define Business Intelligence which is highly useful in both academic assignments like internships and on the job after graduation.
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| Publisher |
North American Business Press
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| Date |
2018-05-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
https://articlegateway.com/index.php/JABE/article/view/316
10.33423/jabe.v20i1.316 |
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| Source |
Journal of Applied Business and Economics; Vol 20 No 1 (2018)
1499-691X 10.33423/jabe.v20i1 |
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| Language |
eng
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| Relation |
https://articlegateway.com/index.php/JABE/article/view/316/277
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| Rights |
Copyright (c) 2018 Journal of Applied Business and Economics
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