Since 2014
Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products
Tazkia Islamic Finance and Business Review
View Archive Info| Field | Value | |
| Title |
Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products
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| Creator |
Ayuniyyah, Qurroh; International Islamic University Malaysia
Hafidhuddin, Didin; Bogor Agricultural University, Indonesia Hambari, Hambari; International Islamic University Malaysia |
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| Subject |
Halal Food Products, Purchasing Decision, and Consumers’ Behavior
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| Description |
As the largest Muslim population in the world, Indonesia has a promising potential of halal food industry in terms of economic and market values. This research aims at analyzing factors affecting consumers’ decision in purchasing MUI halal-certified food products by employing survey method and descriptive analysis approach. Three hundred respondents are selected using non-probability convenience sampling technique and are analyzed using multiple regression. The criteria of the respondents are Muslim and have bought Indonesian halal-certified food products in the last one-month. While the dependent variable in this study is purchasing decision (Y), the four independent variables are cultural and religious factors (X1), social factor (X2), personal factor (X3) and psychological factor (X4). This study finds that the four independent factors significantly influence consumers’ decision in purchasing MUI halal-certified food products. However, social factor are negatively related with the consumers’ purchasing decision. This study is expected to deliver the information on the halal food purchasing decisions from the perspective of the customers in order to provide recommendations to develop halal food industry in Indonesia.
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| Publisher |
Institute for Research and Community Empowerment (LPPM TAZKIA)
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| Contributor |
—
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| Date |
2017-08-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://tifbr-tazkia.org/index.php/TIFBR/article/view/111
10.30993/tifbr.v10i2.111 |
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| Source |
Tazkia Islamic Finance and Business Review; Vol 10, No 2 (2016)
2460-0717 1907-8145 10.30993/tifbr.v10i2 |
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| Language |
eng
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| Relation |
http://tifbr-tazkia.org/index.php/TIFBR/article/view/111/109
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| Rights |
Copyright (c) 2017 Author and Publisher
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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