Since 2014
STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MSMES: ANP APPROACH
Tazkia Islamic Finance and Business Review
View Archive Info| Field | Value | |
| Title |
STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MSMES: ANP APPROACH
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| Creator |
Edgina, Lydia; STEI Tazkia
Jazil, Thuba; STEI Tazkia Nursyamsiah, Tita; FEM IPB |
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| Subject |
Islamic pawnshop, Ar-Rum (financing for MSMEs), ANP and Socialization
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| Description |
Objectives: aims to strengthen the role of Islamic pawnshop in financing for Micro Small & Medium EnterprisesMethods: analytic network process (ANP) approachResults: the main problem of Islamic pawnshop in expansion was its internal. The most priority was on socialization through promotion and advertisement. The appropriate strategy to be executed was marketing strategy to expand Ar-Rum product (financing for MSMEs) through sales marketing.Conclusion: the considered action was massive socialization to the societies using effective and efficient marketing strategy.
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| Publisher |
Institute for Research and Community Empowerment (LPPM TAZKIA)
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| Contributor |
—
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| Date |
2017-06-13
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://tifbr-tazkia.org/index.php/TIFBR/article/view/105
10.30993/tifbr.v10i1.105 |
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| Source |
Tazkia Islamic Finance and Business Review; Vol 10, No 1 (2016)
2460-0717 1907-8145 10.30993/tifbr.v10i1 |
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| Language |
eng
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| Relation |
http://tifbr-tazkia.org/index.php/TIFBR/article/view/105/102
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| Rights |
Copyright (c) 2017 Author and Publisher
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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