Record Details

Online Shopping in an Emerging Market

Journal of Economics and Management Sciences

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Field Value
 
Title Online Shopping in an Emerging Market
 
Creator Do, Toan
Nguyen, Thanh
Nguyen, Cuong
 
Description The emerging market is currently witnessing the active development of online shopping. This study was conducted to analyze the key factors affecting the intention of customers to purchase in Vietnam. This study is conducted by two methods, including "secondary research method" and "quantitative method" for research. Firstly, the author uses the "secondary research method" to refer to previous academic sources for this research. Secondly, the author collected a sample of 349 volunteers in Vietnam who have an understanding and interest in e-commerce. Perceived Usefulness, Perceived Ease of Use, Perceived Transaction Security are reported to have a positive relationship with online purchase intention. They are significant factors affecting the purchase intention of Vietnamese online customers. Other demographic factors can affect online shopping intention, such as age and income, so research cannot represent all customers. Businesses can use the findings to further understand about emerging markets. This trend is the basis for business managers to develop customer attraction strategies and improve the quality of online shopping services. The potential for online shopping is becoming more attractive, especially in emerging markets. This study is in line with the trend of the online shopping industry. The results of this study can help marketers understand more about customers' intentions, thereby building long-term relationships between businesses and customers.
 
Publisher IDEAS SPREAD INC
 
Date 2019-04-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://j.ideasspread.org/index.php/jems/article/view/265
10.30560/jems.v2n2p1
 
Source Journal of Economics and Management Sciences; Vol 2 No 2 (2019); p1
2576-3016
2576-3008
 
Language eng
 
Relation https://j.ideasspread.org/index.php/jems/article/view/265/204
 
Rights Copyright (c) 2019 Toan Do, Thanh Nguyen, Cuong Nguyen
http://creativecommons.org/licenses/by/4.0