Record Details

Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles

Journal of Economics and Management Sciences

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Field Value
 
Title Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles
 
Creator C, Ikechukwu Favour
Agu, Agu Godswill
 
Description This study surveys undergraduate students’ views on the effect of television advertisement on their purchase of indomie noodles. 392 respondents, drawn from the Business Administration unit of Abia State University were studied. The structured questionnaire was administered on the select respondents. The SPSS version 20 students t-test was used to test stated hypotheses. Finding disclosed that television advertising has a significant influence on students’ preference, patronage and repeat purchase of indomie noodles. The study recommends that Advertising messages should be clear, credible and precise so that the target market will not give different meanings to it and that noodles marketers should see television advertising as a long-term investment into the life of products and not be discouraged by the early, immediate low returns of advertisements.
 
Publisher IDEAS SPREAD INC
 
Date 2018-12-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://j.ideasspread.org/index.php/jems/article/view/202
10.30560/jems.v1n3p27
 
Source Journal of Economics and Management Sciences; Vol 1 No 3 (2018) Special Issue; p27
2576-3016
2576-3008
 
Language eng
 
Relation https://j.ideasspread.org/index.php/jems/article/view/202/129
 
Rights Copyright (c) 2018 Ikechukwu Favour C, Agu Godswill Agu
http://creativecommons.org/licenses/by/4.0