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The Understanding and Consumption of Safe Vegetables in Thai Nguyen City

VNU Journal of Science: Economics and Business

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Title The Understanding and Consumption of Safe Vegetables in Thai Nguyen City
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Creator Khuyen, Pham Thi Minh
 
Description The study identifies the level of understanding and consumption behavior of safe vegetable products (RAT) in Thai Nguyen city through interviewing 252 consumers. It is indicated that the understanding and consumption of RAT is limited. At present, RAT prices are high, quality is unreliable and shops selling these products are few. These are considered as main factors hindering consumers in their buying decisions. However, 86.9% of the respondents are willing to pay more if the vegetables are really safe and it is acceptable for prices to be 50% higher than for regular vegetables, indicating that this is a potential consumer market.
To determine the level of awareness, behavior of using safe vegetables in Thainguyen city, the study through direct survey questionnaires with 252 households was done. Results of the study indicated that the consumers’ understanding level of the safe vegetables is limited with only 36,5% of consumers have good understanding about safe vegetables. Only 44,0% of surveyed households have bought safe vegetable, and the rate of safe vegetable used in everyday meals was only about 11,5%. Currently, high prices and incredible quality and limited distribution places are the main factors hindering buying decisions of consumers. However, up to 86,9% of the respondents are willing to pay more if the vegetable is truly safe, and the level of payment is higher than 50%, so Thainguyen city can be potential market in the future.
 
Publisher Vietnam National University, Hanoi
 
Date 2019-09-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://js.vnu.edu.vn/EAB/article/view/4214
10.25073/2588-1108/vnueab.4214
 
Source VNU Journal of Science: Economics and Business; Vol 35 No 3
Chuyên san Kinh tế và Kinh doanh; Vol 35 No 3
2588-1108
2615-9287
 
Language eng
 
Relation https://js.vnu.edu.vn/EAB/article/view/4214/3914
 
Rights Copyright (c) 2019 VNU Journal of Science: Economics and Business