Record Details

Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior

The Journal of Business Economics and Management

View Archive Info
 
 
Field Value
 
Title Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior
 
Creator Conner, Suzanne L.
Reardon, James
Miller, Chip
Salciuviene, Laura
Auruskeviciene, Vilte
 
Subject ethnocentrism
uncertainty avoidance
collectivism, quality
national identifi-cation
domestic purchase
foreign purcha
 
Description The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.
 
Publisher VGTU Press Technika
 
Date 2017-02-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journals.vgtu.lt/index.php/JBEM/article/view/757
10.3846/16111699.2016.1220975
 
Source Journal of Business Economics and Management; Vol 18 No 1 (2017); 100-115
2029-4433
1611-1699
 
Language eng
 
Relation https://journals.vgtu.lt/index.php/JBEM/article/view/757/557