Record Details

CONSIDERATIONS ON CONSUMER PERCEIVED RISK

Studies and Scientific Researchs. Economics Edition

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Field Value
 
Title CONSIDERATIONS ON CONSUMER PERCEIVED RISK
 
Creator Timiras, Laura Catalina
 
Subject perceived risk; factors influencing perceived risk; online market
M31
 
Description In this article we identified a number of factors influencing the consumers’ perceived risk. In the first part we conducted a review of the main issues that define the perceived risk by the consumer at the time of purchase, some of the lines of action of the organizations to diminish this risk perception and a number of influencing factors presented in the literature, with significant impact on the intensity with which risk is perceived by consumers. The second part of the article is based on the statistical information regarding e-commerce market, market in which the perceived risk plays an important role in the purchasing decision. Thus, based on available official statistics provided by Eurostat we have revealed the existence of certain links between electronic commerce and orientation towards risk and income levels, age and consumer educational level. The review is not intended to be exhaustive, the study taking into consideration only those links that can be identified from using official statistical data.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor perceived risk, factors influencing perceived risk, online market
 
Date 2014-12-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.sceco.ub.ro/index.php/SCECO/article/view/273
10.29358/sceco.v0i20.273
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 20 (2014)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 20 (2014)
2344-1321
2066-561X
 
Language eng
 
Relation http://www.sceco.ub.ro/index.php/SCECO/article/view/273/280