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Integration of mathematical models in marketing theory and practice
Studies and Scientific Researchs. Economics Edition
View Archive Info| Field | Value | |
| Title |
Integration of mathematical models in marketing theory and practice
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| Creator |
Olariu, Ioana
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| Subject |
mathematical model; decision; marketing system
M31 |
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| Description |
This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand, to describe the interactions between ambiance and system factors, and, secondly, to identify causal dependencies existing in these interactions.Since the models are the means by which possible solutions can be drawn consequences, they occupy a central role in the design of a system to solve a marketing problem.The model is a simplified representation which is described and conceptualized phenomena and real life situations.The purpose of a model is to facilitate understanding of the real system. Models are widely used in marketing, it takes different forms that facilitate understanding the realities of marketing.
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| Publisher |
Vasile Alecsandri University of Bacau
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| Contributor |
—
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| Date |
2012-12-07
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.sceco.ub.ro/index.php/SCECO/article/view/92
10.29358/sceco.v0i16-17.92 |
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| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 16-17 (2012): Combined issue for 2011 and 2012
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 16-17 (2012): Combined issue for 2011 and 2012 2344-1321 2066-561X |
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| Language |
eng
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| Relation |
http://www.sceco.ub.ro/index.php/SCECO/article/view/92/92
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