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Implications of the main mathematical methods on marketing decision making process
Studies and Scientific Researches: Economics Edition
View Archive Info| Field | Value | |
| Title |
Implications of the main mathematical methods on marketing decision making process
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| Creator |
Olariu, Ioana
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| Subject |
decision; decision making process; mathematical methods
M31 |
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| Description |
Decision analysis incorporates both the awareness of decision makers, which is located between total confidence and total ignorance and action values assigned to outcomes variants, meaning decision makers preferences. Marketing actions are often insecure. Under these conditions, to achieve the desired result, the company management shall have decision analysis models based on mathematical theories developed in recent decades. Decision analysis is the procedural and formal logic highlights include decision makers a situation and a number of techniques that determine the selection of a solution which solves the problem. Methodological approach of this process serves to form makers options.
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| Publisher |
Vasile Alecsandri University of Bacau
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| Contributor |
—
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| Date |
2012-12-07
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://sceco.ub.ro/index.php/SCECO/article/view/93
10.29358/sceco.v0i16-17.93 |
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| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 16-17 (2012): Combined issue for 2011 and 2012
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 16-17 (2012): Combined issue for 2011 and 2012 2344-1321 2066-561X |
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| Language |
eng
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| Relation |
http://sceco.ub.ro/index.php/SCECO/article/view/93/93
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