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QUANTITATIVE RESEARCH ON THE CONCEPT OF MARKETING ASSIMILATION AND OPERATIONALIZATION BY LOCAL ORGANIZATIONS IN PRACTICE

Studies and Scientific Researchs. Economics Edition

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Field Value
 
Title QUANTITATIVE RESEARCH ON THE CONCEPT OF MARKETING ASSIMILATION AND OPERATIONALIZATION BY LOCAL ORGANIZATIONS IN PRACTICE
 
Creator Zait, Luminita
 
Subject organizational structure; marketing department; traditional department; marketing job; overlapping competences; job description; market orientation
M31
 
Description In the last 10 years the Romanian society was in a long process of change, all the economic, social, political factors knowing a new dynamic in trying to adapt to conditions specific to new marketing environment. An important feature of Romanian society, which is relevant in the context of the proposed article, is that the economy encourages and facilitates the penetration of transnational organizations in the domestic markets with involved advantages and disadvantages. This article is part of a larger study that targeted the issue of assimilation and operationalization of the marketing concept and market orientation vision of the local organizations in the context of market globalization, to identify, on the one hand, the influence of transnational organizations on the local organizations practices, through the incorporation of marketing vision and culture, and, on the other hand, the extent to which local organizations have specific practices aligned to transnational organizations practices acting on the market in Romania.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2015-07-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.sceco.ub.ro/index.php/SCECO/article/view/323
10.29358/sceco.v0i21.323
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 21 (2015)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 21 (2015)
2344-1321
2066-561X
 
Language eng
 
Relation http://www.sceco.ub.ro/index.php/SCECO/article/view/323/301