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El efecto del país de origen en la compra de automóviles importados

Revista de la Facultad de Ciencias Económicas y Empresariales

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Title El efecto del país de origen en la compra de automóviles importados
 
Creator Jiménez Torres, Nadia H.
San Martín Gutiérrez, Sonia
 
Subject País de origen | Competitividad | Señales | Country-of-origin | Competitiveness | Signals
 
Description La globalización ha incrementado las oportunidades de las empresas de distribuir sus productos a los consumidores de todo el mundo, aumentando la competencia de las empresas en el mercado doméstico y en los mercados internacionales. En este contexto, el país de origen del producto puede ser un atributo diferenciador de los productos y empresas en diferentes mercados. Así, el efecto país de origen puede convertirse en una barrera intangible para ganar cuota de mercado doméstica o una ventaja competitiva para la entrada de las empresas españolas en nuevos mercados. En este trabajo, analizaremos diversas variables mencionadas en la literatura de marketing para estudiar desde diferentes perspectivas teóricas el atributo país de origen con el objetivo de establecer un modelo conceptual integral.Globalization has increased the opportunities for companies to distribute their goods to consumers all over the world, increasing firm’s competition in domestic and foreign markets. In this context, the country-of-origin or the product can be a cue that helps consumers to differentiate products and firms in different markets. Thus, the country-of-origin effect can represent an intangible barrier to gain domestic market share and an intangible advantage to position Spanish products in new markets. In this study, we will analyze several variables mentioned in literature to study country-of-origin from different perspectives with the purpose of establishing an integrative conceptual model
 
Publisher Universidad de León. Área de Publicaciones
 
Contributor —
 
Date 2010-12-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://revistas.unileon.es/index.php/Pecvnia/article/view/764
10.18002/pec.v0i2010.764
 
Source Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León; Núm. 2010 (2010): Monográfico 2010. Studia Mercatoria Legionensia; 53-68
2340-4272
1699-9495
10.18002/pec.v0i2010
 
Language spa
 
Relation http://revistas.unileon.es/index.php/Pecvnia/article/view/764/677
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