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ANALISIS LOYALITAS KONSUMEN PERBANKAN SYARIAH DI SUMATERA BARAT

Maqdis: Jurnal Kajian Ekonomi Islam

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Title ANALISIS LOYALITAS KONSUMEN PERBANKAN SYARIAH DI SUMATERA BARAT
 
Creator ANDESPA, RONI
WISANGGARA, RANGGA
RASYAD, FAZNIL HUSNA S.
 
Subject Economy and Business
Consumer Behavior, Consumer Loyalty, Islamic Banks
 
Description This study aims to analyze the loyalty of Islamic bank customers in West Sumatra. The object of research is all Islamic banks operating in West Sumatra. The population of this study is all Islamic banking customers in the province of West Sumatra. The research sample is 200 Islamic bank customers. The technique used in sampling is a non probability sampling method using Convenience sampling. The level of customer loyalty can be seen from the level of brand loyalty. In general, customer loyalty to Islamic banks in West Sumatra is very good or loyal. This can be seen from the value of the possibility of brand transfer (ProT) of Islamic banks in West Sumatra is (25.5%) and the Atrition Rate is (3%), these results indicate the percentage of a customer moving to another company, which is obtained from the reduction in the value of ProT with a percentage of non-loyal values
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor —
 
Date 2019-12-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/255
10.15548/maqdis.v4i2.255
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 4, No 2 (2019): Juli - Desember 2019; 165-176
2528-5661
2528-5645
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/255/273
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/255/254
 
Rights Copyright (c) 2019 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0