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ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA
Jurnal Manajemen Pemasaran
View Archive Info| Field | Value | |
| Title |
ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA
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| Creator |
Zebuah, Ade Jermawinsyah
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| Subject |
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Brand Identity, Brand Image, Brand Trust, Brand Loyalty |
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| Description |
Consumer needs in vehicles is increasing, it triggers any car companies to create great brand identity in order to gain brand trust from consumen. Perception of brand from consumen is affect to gain brand trust which is have great deal to brand loyalty. This research is aiming to analyze the influence of brand identity on brand loyalty with brand image and brand trust as an intervening variable. This research will be done by distributing 100 questionnairs to the respondents who have buy or used Toyota. Analysis techniques that will be used is quantitative analysis with Smart-PLS method. Research shows that brand identity influences brand image, but has no influences to brand trust, brand image influences brand trust. Also brand image and brand trust influences loyalty of Toyota’s brand.
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| Publisher |
Institute of Research and Community Outreach - Petra Christian University
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| Contributor |
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| Date |
2018-10-12
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/21147
10.9744/pemasaran.12.2.61-68 |
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| Source |
Jurnal Manajemen Pemasaran; Vol 12, No 2 (2018): OKTOBER 2018; 61-68
2597-615X 1907-235X |
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| Language |
eng
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| Relation |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/21147/19507
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| Coverage |
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| Rights |
Copyright (c) 2018 Jurnal Manajemen Pemasaran
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