Since 2014
HALAL MARKETING AND FINANCIAL PERFORMANCE: STUDY IN COSMETIC COMPANIES IN INDONESIA
KINERJA: Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
HALAL MARKETING AND FINANCIAL PERFORMANCE: STUDY IN COSMETIC COMPANIES IN INDONESIA
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| Creator |
Pratisti, Cahyani
Maryati, Sri |
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| Subject |
M3, M31, M37
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| Description |
This study aims to prove the empirically relationship between halal marketing (halal labelling and hijabista celebrity endorsement) with financial performance. The independent variable is halal labeling and hijabista celebrity endorse, while the dependent variable is financial performance. This research was conducted in Indonesia, spread across five cities such as: Jakarta, Lampung, Bali, West Sulawesi, and Aceh with samples of PT. Paragon Technology and Innovation and PT. Sari Ayu., Tbk. Survey methods and 51 questionnaires used in this research. The result shows that halal labelling has no effect on financial performance, while hijabista celebrity endorse has an effect on financial performance.Keywords: halal labeling, hijabista celebrity endorse, and financial performance
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| Publisher |
Faculty of Economics Universitas Atma Jaya Yogyakarta
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| Contributor |
—
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| Date |
2019-04-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/2123
10.24002/kinerja.v23i1.2123 |
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| Source |
KINERJA; Vol 23, No 1 (2019): KINERJA; 15-27
2549-1709 0853-6627 |
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| Language |
eng
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| Relation |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/2123/1334
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| Rights |
Copyright (c) 2019 KINERJA
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